Friday, December 21, 2007

Singing Pringles Usher in the Holidays

What could be more appropriate for the holidays than singing Pringles? You might have ideas of your own, but if you’re Procter and Gamble the answer is, “Nothing.”

Yesterday Ad Age reported on the Pringles Christmas contest P&G held in the UK. They started out looking for a new jingle. They liked this video so much they declared it the winner and will air it on Christmas Day. Here it is; it’s season-appropriate and perfectly charming. The page has other finalists as is common in these contests.Enjoy the video here.

I agree with the comment on—why not play it in the US as well as the UK? I don’t know if that has to do with the non-standard length—40 seconds—or with the cult-like popularity of Pringles with young Europeans. Whatever the reason, it is an engaging way to sign off for a few days of family fun and fellowship.
Best Holiday Wishes to All!
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