Tuesday, December 9, 2008

Twitter for Marketers

Here’s another new service for businesses that are using Twitter. Remember that I wrote about Zappos not long ago, their “twittering” CEO and the fact that they encourage employees to “tweet” whether it’s work-related or not?

BrightKit seems to have gone live about mid-November. Their website only seems to have two pages but it seems to be enough to get you started. And they do have a blog where they’ve been posting since mid-November. Question is, why would you need a Twitter management system?

Someone at Zappos was quoted in Marketing Vox as pointing out that they had a lot of log-ins and were wasting a lot of time. "We also disliked having to sign in and out of the correct profile each time we created a new tweet." Ok, even as a non-tweeter I can understand that.

The BizReport blog gives a number of other uses for those who are Twitter-literate:
- Promote deals and discount codes.
- Monitor and respond to product queries/information requests.

- Extend customer service support.

- Break news about products/services.
- Provide real-time event coverage.
- Generate brand buzz.

- Alert to new posts/articles on blogs.

That still begs the question of whether it’s all worth it. The BrightKit blog posted this video from venture capitalist Guy Kawasaki about why he uses Twitter but not Facebook or MySpace. For a person with global contacts and the need to stay in touch, what he says makes sense. Think mobile chat room!

So if this is all beginning to make sense to you and you are Twittering for business purposes, you might want to try out BrightKit. They are so new they haven’t even figured out a pricing policy, so this seems to be a good time to get in on the action. Or perhaps better said, to organize your Twitter action!

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