Thursday, June 11, 2009

Engagement--The New PR Paradigm?

This one I picked up on Twitter from @mattrhodes of Fresh Networks in London. It’s an instructive look at PR in the age of social media. The concept of public engagement is an interesting one. The emphasis on search as central to PR—and to social media in general, I would add—is important. Their summary of the tools of public engagement (slide 25) is worth study. I’d encourage you to page through the presentation. The media data in “chapter 1” is the same refrain, but it sets the stage for PR having to work differently, especially in the light of a faltering newspaper industry.

In following Matt’s Tweet to this presentation I also discovered a new site, Issuu. It offers online publishing services, free to the public with a paid platform for business and is headquartered in Copenhagen. I was particularly interested in its stated ability to create online magazines; you can see that from the way the slideshow plays on their viewer. It looks like a site worth trying out.

Consider the trail of influence here—a presentation by a global PR firm, brought to the attention of a US blogger by a British social marketer, published on a Danish site. Is this not an example of the “New Influencers?”

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