Monday, December 21, 2009

Personalized Email From "A Friend"

If you didn't get this, you should see it. It may be personalization run amok, but it's always nice to be thanked!

There is one particularly interesting thing about it. They are pushing sharing, but they appear to have controlled it carefully. I tried sending it to BlogReaders--I thought that would be a nice touch; when that didn't work, I used the word Reader, hoping it would recognize that as a given name. No luck--in both cases, it came back personalized to Friend. When I send it to Robert, it recognized a real name and personalized. Nice filter!

Don't give them credit for thinking this up, however. In March 2008 I wrote about a video sent to a student during the Dutch political campaign. Not as elaborate, but perhaps a bit funnier. Last fall another student ran the (winning) campaign for the Conservative Party in Norway using a lot of electronic and social media.

The key is that both countries have election laws that permit only a minimal amount of money to be spent (and a short time in which to spend it). What a good idea! Wish I believed it could ever happen here!!!

I'll see you early in the new year. Let me add my wishes to those of the famous friend for a wonderful holiday season for all!!!

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