Thursday, March 17, 2011

Why Leaders Must Engage with Social Media

Tomorrow I'm giving a presentation on social media at the Women & Power Conference Reunion at the Kennedy School of Government at Harvard. While I'm convinced that not all C-level executives need to be Twitter junkies, I am absolutely convinced that they need to be acquainted with social media.

There are two basic reasons:

  1. There may be external events that are picked up on social media and require attention.
  2. There may be internal activities that are good and need to be encouraged or potentially damaging and need to be restrained or monitored.
How does the relevant C-level executive know what to do (or not do) if she does not understand social media?
W&P Reunion.pptx
View more presentations from diy-marketing

This presentation was a lot of fun to develop. I hope you have equal fun reading it.

Even more, what are your thoughts on this important, but undercovered, subject?


Fernando Caviedes said...

As you mentioned at class, this is an important and relevant subject regardless of industry that uses it.
Here in Colombia this trend is taking shape but it still unexplored and unexploited, which indicates that there are a huge opportunity.

I think the companies that are not willing to invest efforts on developing social media strategies will take the risk of ceding important ground.

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