DIY Marketing

Shattering Barriers Between Marketers and Customers

Showing posts with label customer value. Show all posts
Showing posts with label customer value. Show all posts
Monday, December 13, 2010

What are Branded Community Best Practices?

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The eMarketer newsletter (November 10, 2010) called my attention to this study from ComBlu. It is a careful analysis of 241 branded communi...
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Wednesday, February 10, 2010

Engaging With Customers

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So far we’ve talked about how to listen to our customers and how (and whether) to respond. The next step I suggested in an abbreviated str...
Thursday, March 12, 2009

Social Object Theory for Social Network Design

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Razorfish publishes incredibly long and incredibly useful reports. Their Digital Outlook report (download here ; be patient) came out last w...
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MaryLou Roberts
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