DIY Marketing
Shattering Barriers Between Marketers and Customers
Thursday, October 25, 2012
New Address for DIY Marketing
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With regret, the new content of DIY Marketing has moved to a new address-- Social Media Marketing Strategy . After almost 2 years of laborio...
Tuesday, August 7, 2012
Why and How Leaders Must Engage in Social Media
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When I did a presentation on social media for C-level women executives last year I argued that leaders must engage with stakeholders in...
Sunday, July 29, 2012
Structuring Your Digital Marketing Channels
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Last week Marketing Sherpa, with sponsorship by Marketo, presented a webinar on inbound marketing architecture. I found it thoughtful ...
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Monday, July 23, 2012
Using the Marketing Funnel to Drive Marketing Action
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The concept of inbound marketing has caught on, and one of today’s mantras is, “We’re going to do content marketing.” That sounds a lot easi...
Tuesday, July 17, 2012
Internet Marketing--Third Edition!
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Internet Marketing: Integrating Online and Offline Strategies , 3rd edition has been published by Cengage and is now available in multiple f...
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