Internet Marketing--Third Edition!

Internet Marketing: Integrating Online and Offline Strategies, 3rd edition has been published by Cengage and is now available in multiple formats and channels.

The third edition of the text boasts an accomplished new co-author, Debra Zahay of Northern Illinois University. Debra is a skilled database marketer who also has special strengths in search marketing and website design. Her input to the third edition provided a welcome new perspective and I look forward to her increasing influence in future editions.

The text was completely rewritten in accordance with the ever-changing nature of the Internet. It has new and updated examples and case histories in all the chapters. The impact of social networks is made clear throughout as is the increasing importance of mobile marketing. In addition to a new chapter on social media marketing and a completely rewritten one on mobile marketing, there is a new chapter on lead generation and management in B2B markets. There is also a completely new section on video marketing.

The book is available in a number of different formats at Cengage Brain.  It is also available on Amazon  and on Barnes & Noble.

Adopters receive access to the instructor site which contains a complete set of Power Points, chapter by chapter teaching notes, and a test bank for each chapter.

Everyone--adopter or not, academic or not--is invited to join us on our Google+ site. We are focusing the posts there on material that specifically relates to material in the text and can be used to update classroom presentations. The G+ site is searchable, and a list of chapter hashtags (Google doc) is linked to the About page. We hope the ability to search for relevant updates is sufficient reason to have the G+ site, but we hope to try some other functions as we attempt to support adopters of the text. We'd welcome your suggestions as to what you need, what you would find useful.

Happy reading!

Announcing Internet Marketing, 3rd Edition

I’ve always thought the subtitle of this text says it all, “Integrating Online and Offline Strategies.” That’s what our young marketers need to understand, not only the mechanics of Internet marketing but also developing campaigns and ensuring they are integrated into the overall marketing communications mix of the organization.

I’m more than pleased to announce that work has begun on the third edition of Internet Marketing. This edition has welcome enhancements. It will be published by Cengage Learning, which specializes in innovative learning solutions like e-books. We expect the 3rd edition to be available in both print and electronic formats.

I’m especially delighted to welcome a new co-author to this edition. Debra Zahay-Blatz is the Restaurant.com Professor of Interactive Marketing at Northern Illinois University. She is a specialist in CRM and has taught many aspects of interactive marketing. Debra is a prime mover in the interactive marketing program at NIU and will bring both classroom and practitioner experience to the text.

We are also pleased to announce that we will be joined by Lauren Labrecque who will be helping with the all-important textbook supplements that are distributed to professors who adopt the text. You can see bios of both Debra and Lauren here.

The 3rd edition will incorporate major revisions that reflect the maturing of traditional digital marketing and the explosion of social media marketing initiatives. New chapters will focus on social media marketing and promotional and lead generation programs in B2B markets. Recent developments in Internet marketing will be reflected throughout the new edition.

College instructors who are current or potential adopters of the text should contact their campus sales representative or visit the listing on the Cengage site.