DIY Marketing

I find this data from today’s Center for Media Research newsletter so stunning that I’ll just quote it verbatim: A new study by MarketTools...

Step 1 - Listen Step 2 - Respond Step 3 - Engage I’m ready to write a post about the 4th step in the revised social media strategy developme...

For quite awhile I’ve been using a conceptualization of social media with 5 steps: Listen > Speak > Engage > Support > Cocreate...

On Friday I wrote about the importance of listening to brand-related conversations on the web. It’s an important source of information these...

I’ve expended a lot of energy trying to get marketers to really grasp the difference between marketing research and the analysis of behavior...

Earlier in the week Michael Estrin had a good advice in iMediaConnection for those who want to have a good blog , either personal or corpor...

I saw the Digital Darwinism article in Booz & Co’s online Strategy+Business magazine a few weeks ago. I read it, thought it summarized i...

In another effort to tie some issues together for my social media students, I’ve just prepared a presentation on Reputation Monitoring and M...