DIY Marketing

This email crossed my desk on Wednesday. I looked at it as possible spam, then I realized that the Cape Cod Chamber of Commerce legitimately...

I’ve been watching prognostications about social media in 2011 and, since 2010 is almost over, I’m going to weigh in now. One of the best th...

Black Friday and Cyber Monday have both come and gone. Black Friday filled the stores—from midnight on!*!—with shoppers who often used Black...

It seems to me that location-based marketing happened during the summer while I was taking time off from blogging. That’s not quite true, bu...

I was fascinated by this interview with Scott Monty of Ford that passed through my inbox a couple of weeks ago. It’s worth listening to. Ab...

I’ve been working on some local advertising issues lately, so the 5 Mobile Trends article in AdAge last week grabbed me. Here are their tren...

It’s no secret that I think apps are the future, and we can see it emerging now. However, I’m not a big mall shopper, so I haven’t experimen...