DIY Marketing

Wilson Kerr of Unbound Commerce is an expert in helping retailers mobilize their sites and develop Facebook commerce for excellent customer...

It seems to me that location-based marketing happened during the summer while I was taking time off from blogging. That’s not quite true, bu...

I was fascinated by this interview with Scott Monty of Ford that passed through my inbox a couple of weeks ago. It’s worth listening to. Ab...

I’ve been working on some local advertising issues lately, so the 5 Mobile Trends article in AdAge last week grabbed me. Here are their tren...

Ad Age hosted an Apps for Brands conference last week that produced some interesting advice and case histories. There’s no doubt that apps ...

An AdAge story on Monday announced that CBS was partnering with social network Loopt on a location-based advertising program. According to ...

If 2007 was video, 2008 is mobile—right? That’s the prediction, anyway. Actually, it has been a prediction for several years, but in the US ...

That’s in the US, and AdAge thinks it will be (free registration required). Mobile use, and consequently mobile marketing is already well-es...

Reports on multitasking always amuse me. That’s probably because I see when I am sitting in front of the computer with the TV on in the back...

I'm not a gamer myself so when I saw the announcement that Dr. Pepper had introduced its first branded game for the iPhone I though I’d...

An alert student pointed out the new P&G foray into mobile “advertainment.” It shouldn’t be a huge surprise. They’ve been producing soa...