DIY Marketing
Shattering Barriers Between Marketers and Customers
Wednesday, October 31, 2007
A Sustainable Business Model?
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Last week AdWeek featured an analyst report from Deutsche Bank that was positive on urban daily newspapers . Analyst Paul Ginocchio expects ...
Tuesday, October 30, 2007
Mass Media Master Experiments with New Media
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An alert student pointed out the new P&G foray into mobile “advertainment.” It shouldn’t be a huge surprise. They’ve been producing soa...
Monday, October 29, 2007
Don't Just Listen - Pay Attention to the Voice of the Customer
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The marketing world is all a-twitter with news of the iPod touch ad originally created by an 18-year old English college student. On his Y...
Friday, October 26, 2007
Social Networks Getting Smaller?
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Much has been made of the growth of the big networking sites like MySpace and Facebook. As this table from Marketing Charts shows, there’s...
Thursday, October 25, 2007
Integrating New Media Into the Mix
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Integrated marketing communications is one of my favorite soap boxes. An excellent article in iMedia Connection today reminded me that I ha...
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