DIY Marketing

I ran across a CNET post earlier in the week that recalled a recent experience. While I was paying (in cash) for a small purchase at the lo...

The two go together, don’t they? A team of students from the Integrated Marketing Communications program at the Medill School of Journalism...

That’s in the US, and AdAge thinks it will be (free registration required). Mobile use, and consequently mobile marketing is already well-es...

If it’s Cyber Monday, I must write about online shopping, right? And that from a smug person who has most of her Christmas shopping done—a l...

Marketing Charts recently published results of a study of word-of-mouth marketing. All marketers know that word-of-mouth is powerful. The P...