DIY Marketing
Shattering Barriers Between Marketers and Customers
Friday, February 29, 2008
Is the Engagement Metric Evolving?
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Microsoft’s announcement of its new Engagement Mapping metric at the IAB conference this week created additional buzz around what was alrea...
Wednesday, February 27, 2008
Quarterlife--New Incubator For Programming?
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Did you see the first episode of the new NBC series last night? If you’re anywhere close to my age, you probably didn’t unless you just stum...
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Tuesday, February 26, 2008
Is Media Convergence Really Happening?
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This video from AlwaysOn discusses disruptive change in media and looks at where media business models may be going. The kind of convergence...
Monday, February 25, 2008
Dove Does It Again!
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Did you catch the Dove body wash commercial on the Oscar last night? The finalists were announced by actress Amy Brenneman, viewers could te...
Friday, February 22, 2008
The New Media Drumbeat Continues
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Buzz throughout the industry yesterday was about the ANA/Forrester study that shows marketers increasingly skeptical about the impact of tel...
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