DIY Marketing
Shattering Barriers Between Marketers and Customers
Thursday, July 31, 2008
Use of Web 2.0 Tools
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Back in the spring Forrester released a report that predicted that enterprise spending on Web 2.0 technologies will grow to $4.6 billion by...
Tuesday, July 29, 2008
Knol--An Alternative to Wikipedia?
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When I made my last post on Thursday there was a post on my Google dashboard about a new product just entering Beta—a Knol. It looked inter...
Thursday, July 24, 2008
Who Owns the Social Network?
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I’m still scratching my head over an article I found in a recent newsletter from Foviance, a British customer-experience firm. It describes ...
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Wednesday, July 23, 2008
The Growing Importance of Cocreation
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I recently wrote about DoubleClick’s effort to get users to help design their new site. That’s an application of what is often called cocre...
Tuesday, July 22, 2008
Herding Virtual Sheep
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Last Friday I noticed an article on MediaPost about a new product to allow the creation of branded virtual worlds. I imagine a lot of marke...
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