DIY Marketing

Shattering Barriers Between Marketers and Customers

Tuesday, September 30, 2008

Testing To Make IM Fast and Simple

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I’ve pointed out that testing is a time-honored direct marketing technique that has taken on greater capabilities on the Internet. Several ...
Friday, September 26, 2008

Creative Strategy for Rich Media

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DoubleClick was one of the first ad serving agencies and now offers a broad range of services to marketers. Because of the ad serving activi...
Wednesday, September 24, 2008

DIY Webcasting

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Outreach to bloggers continues! Last week I received an email from the PR firm for webcasting firm BrightTalk. It just launched a Web 2.0...
Monday, September 22, 2008

Is It the End of Surveys?

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You may have noticed an article in Ad Age last week, “The End of Consumer Surveys.” It is based on an ongoing program by the Advertising Re...
Wednesday, September 17, 2008

Online Content Sharing - The New WOM

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The company responsible for the ubiquitous ShareThis icon (see the bottom of this post) has just released a study called “The Ins and Outs o...
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MaryLou Roberts
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