DIY Marketing
Shattering Barriers Between Marketers and Customers
Tuesday, September 30, 2008
Testing To Make IM Fast and Simple
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I’ve pointed out that testing is a time-honored direct marketing technique that has taken on greater capabilities on the Internet. Several ...
Friday, September 26, 2008
Creative Strategy for Rich Media
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DoubleClick was one of the first ad serving agencies and now offers a broad range of services to marketers. Because of the ad serving activi...
Wednesday, September 24, 2008
DIY Webcasting
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Outreach to bloggers continues! Last week I received an email from the PR firm for webcasting firm BrightTalk. It just launched a Web 2.0...
Monday, September 22, 2008
Is It the End of Surveys?
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You may have noticed an article in Ad Age last week, “The End of Consumer Surveys.” It is based on an ongoing program by the Advertising Re...
Wednesday, September 17, 2008
Online Content Sharing - The New WOM
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The company responsible for the ubiquitous ShareThis icon (see the bottom of this post) has just released a study called “The Ins and Outs o...
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