DIY Marketing

I thought I was running out of social media Super Bowl campaigns with one Friday left before the Big Game. Then I saw the Ad Age article a...

I often tell my students that we could learn a lot from marketing programs that don’t work, but marketers—understandably—don’t want to talk ...

This is hardly a new subject. In the past I’ve suggested that business customers often have strong motivations for participating in communit...

Read the earlier installments here . A couple of weeks ago Pepsi sent me an email (I’m on their list) and told me I could get free tickets t...

The world is still buzzing about the inauguration. I'm still thinking about the social media impact. Yesterday I described watching on F...