DIY Marketing

Here’s one with a new wrinkle (pun intended!)! 7-11’s Slurpee frozen drinks are a staple of summer. It also appears that 7-11 has a long hi...

Many New Englanders were distressed to see the Boston Globe on the list of most endangered newspapers a couple of weeks ago. It’s a proud l...

This spring I’m having the fascinating experience of watching a classroom full of young marketers try to wrap their arms around the world of...

I’ve been trying to figure out how to create a lasting trail for a particular Tweetstream. In my case, what I want to do is to live-Tweet an...

You may have noticed the headline on Marketing Charts about a week ago, “Social Nets and Blogs More Popular than Email.” As often happens, t...