DIY Marketing

I saw an article yesterday in MediaPost by David Berkowitz that led me to the 360i Social Marketing Playbook. I was attracted by the strate...

I was as surprised as everyone else I know to find that older demographic segments were adopting Facebook and Twitter until I began to thi...

Some of my best post ideas come from friends as is the case with the Nature Rocks campaign from The Nature Conservancy. Thanks! This is a co...

This post was originally published in the ReachingWomenDaily blog. As I recounted in the first post in this series , I originally became f...

In my early days writing about the web, I remember my editor saying that I just had to read a book entitled Net Ready that focused on Cisco...