DIY Marketing

Shattering Barriers Between Marketers and Customers

Tuesday, July 21, 2009

Is the Answer Disclosure or Context?

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Another follow-up—this one to a post on compensating Mommy bloggers that I recently wrote for Reaching Women Daily . In that post, I argued...
Monday, July 20, 2009

Starbucks is Most Engaged Brand

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This morning I ran across an interesting followup to last week's post about Starbucks . A study by Wetpaint and Charlene Li of Altimeter...
Thursday, July 16, 2009

Starbucks Listens--and Acts!

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Earlier in the week Michael Estrin had a good advice in iMediaConnection for those who want to have a good blog , either personal or corpor...
Tuesday, July 14, 2009

Now It's "Inbound Marketing?"

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I’ve found myself several times lately explaining (with an exaggerated air of patience) that now many people are referring to “Inbound Marke...
Monday, July 13, 2009

Social Networks -- Ubiquitous?

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The scariest thing about this report is its conclusion: If your target audience isn’t already on social networks, it probably will be soon! ...
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MaryLou Roberts
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