DIY Marketing

Shattering Barriers Between Marketers and Customers

Monday, December 21, 2009

Personalized Email From "A Friend"

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If you didn't get this, you should see it. It may be personalization run amok, but it's always nice to be thanked! http://my.baracko...
Friday, December 18, 2009

Ghost of Christmas Future?

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It’s no secret that I think apps are the future, and we can see it emerging now. However, I’m not a big mall shopper, so I haven’t experimen...
Thursday, December 17, 2009

Repower America's Video Wall

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As the climate summit began in Copenhagen I received this email from Repower America. While none of the supporting activities are strikingly...
Wednesday, December 16, 2009

Are Lawyers Going Social?

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I was aware of the website LegalZoom through its TV ads featuring celebrity attorney Robert Shapiro. That was all until a student pointed ou...
Tuesday, December 15, 2009

The Power of Customer Reviews

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The e-tailing group and Power Reviews did an interesting study that was published in September—something else that has been sitting aroun...
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MaryLou Roberts
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