DIY Marketing

The headline in AdWeek yesterday said “ Big Biz Embracing Twitter .” Seems reasonable to assume that people who work for big businesses, and...

I’ve always understood the conventional wisdom to be that ads on social networking sites like Facebook don’t work well. The reason given is ...

For several years the topic of measuring engagement has been important to marketers and still is, according to the recent study quoted in eM...

Writing about the SuperBowl, I mentioned the term ‘platform.’ I recognized it as the multiple communications channels I’ve been talking abo...

Step 1 - Listen Step 2 - Respond Step 3 - Engage I’m ready to write a post about the 4th step in the revised social media strategy developme...