Yesterday Ad Age reported on the Pringles Christmas contest P&G held in the UK. They started out looking for a new jingle. They liked this video so much they declared it the winner and will air it on Christmas Day. Here it is; it’s season-appropriate and perfectly charming. The page has other finalists as is common in these contests.
![](http://1.bp.blogspot.com/_OhWWsR1afKg/R2vvzrTByOI/AAAAAAAAAM8/VWYQt0HezkM/s320/pringles+video.jpg)
I agree with the comment on AdAge.com—why not play it in the US as well as the UK? I don’t know if that has to do with the non-standard length—40 seconds—or with the cult-like popularity of Pringles with young Europeans. Whatever the reason, it is an engaging way to sign off for a few days of family fun and fellowship.
![](http://2.bp.blogspot.com/_OhWWsR1afKg/R2vwX7TByPI/AAAAAAAAANE/Hjh7rxd0Hn8/s200/Christmas+wreath.jpg)
Best Holiday Wishes to All!
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