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They attribute this change in Internet demographics to the fact that there are more women in the US than men—roughly 51% to 49% according to Census figures. The second reason is the frenetic activity of female teenagers on the web. I’d add a third reason—the important family-related Internet uses of women, especially working women.
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What about their older female counterparts? E-Tailing.com quotes other eMarketer
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One of comScore’s fastest-growing web properties of 2007 was Everyday Health, with a growth rate of 349%. That made it the third largest online destination for women. Comscore adds that, “Women’s category leader, Glam Media, grew 213 percent during the year, due in large part to the addition of several new entities, including Quality Health Network, MyYearbook.com, and LifeScript.com, among others.”
Women are online in large numbers. The teenage demographic is certainly not to be overlooked, but it is older women who are researching and shopping for products and services that enhance their own well being and that of their families.
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