![](http://3.bp.blogspot.com/_OhWWsR1afKg/SATJecMHMtI/AAAAAAAAAfs/OoKNi1soLPM/s320/video+shares.jpg)
That suggests some interesting hypotheses, so I went looking for data. YouTube is the 800-lb gorilla, but Gorilla Spot is a rapidly-growing newcomer (pun intended). As noted yesterday, Gorilla Spot is a “create/mashup your own” site. The press release mentions Hulu, the site for full-length TV programs. Here’s the growth comparison, and it may well suggest a change in viewing patterns.
![](http://3.bp.blogspot.com/_OhWWsR1afKg/SATJscMHMuI/AAAAAAAAAf0/KVXuFjBZkbE/s320/video+sites.jpg)
Hulu is experiencing by far the fastest growth, although it should be noted that
![](http://2.bp.blogspot.com/_OhWWsR1afKg/SATKdMMHMwI/AAAAAAAAAgE/DoAXgORw6LE/s320/video+hulu.jpg)
![](http://4.bp.blogspot.com/_OhWWsR1afKg/SATLOsMHMxI/AAAAAAAAAgM/y6w6cE5Uop8/s200/video+program+segments.jpg)
I’ve seen the interpretation that this means that viewers are going more for expert/professionally-created content than for UGC. I don’t agree. It looks to me like time shifting—I missed SNL on Saturday night; I’ll watch it during the week when I have time. Gorilla Spot’s rapid growth supports that hypothesis.
But the larger hypothesis is a shift, if not yet a maturing, of the video market. It’s a shift of programming online—whether original content or access to content originally created for another channel. It does suggest, however, that viewers may well settle on a few key sites to satisfy their seemingly insatiable appetite for video of all kinds.
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I think that you hit the nail on the head with your comment about a select few sites. I think that video as well as all other content tends to become overwhelming when considering the Internet. Gone are the days that a select few sites cater to the masses. Today it seems as though the list of "hip" sites changes weekly if not daily. With that in mind I think that people in general, myself included, become comfortable with a select few sites that can meet all of our needs online. That is not to say that we do not look at other perhaps newer sites, however I would venture a guess that unless there is some compelling reason to change sites or add a new site people will tend to stay with what they are familiar with.
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