One of my students introduced me to SocialVibe—thanks, Tao! It is another interesting business model—a combination of fundraising for non-profits and cause-related marketing for brands. As Tao pointed out, the focus on social networks also makes the efforts viral.
![](//1.bp.blogspot.com/_OhWWsR1afKg/STlXryn2JqI/AAAAAAAABoY/WT6ZLESm-fQ/s280/social+vibe+mission.jpg)
Leading brands have signed up as
sponsors. Consumers who want to raise money for a cause (
members) select their
cause and create a widget (they call it a badge) using graphics supplied by the non-profit and the sponsor. The member then posts the badge on a social networking page and earns sponsor points by getting donations there. As the site points out, it’s a chance to do good without the member committing a lot of his or her own funds. For the brand, it’s impressions on the social networking sites that are probably a lot more effective than paid advertising impressions.
Some causes are seeing it as an especially effective way to reach certain target audiences. To Write Love on Her Arms is a
teen suicide-prevention advocacy that is actively using the viral power of the site. But others are going beyond just the obvious teenage target audience. A Canadian publication talks about using sites like SocialVibe to get out messages that attempt to stem the tide of
obesity and the related problem of Type 2 diabetes.
![](//3.bp.blogspot.com/_OhWWsR1afKg/STlX-nUlYNI/AAAAAAAABoo/PrJwkPm_2e4/s280/social+vibe+badge.jpg)
Another active user is Charity:Water, a non-profit with
another “new media” business model of its own.
It is impressive and heartening to see non-profits making effective use of the Internet in their fundraising efforts. It is also impressive to see corporations and brands joining in these efforts in a way that is beneficial all the way around.
It’s a good thought for the holiday season!
Thank you so much, Susan!
ReplyDeleteML
thats cool. hopefully this new viral campaign will lead to cures and disease preventions.
ReplyDelete-jack @ enterprise feedback management
You can use online apps available on Facebook to help raise money by sharing with your friends, school/college, neighbor anyone you have relation with. Anyone can create online fundraising pages for their favorite nonprofit organization and use Facebook to promote and raise fund.
ReplyDelete