Ok, so it’s not for me. In spite of that, I see the potential usefulness to some people or in some situations. So I was interested when a colleague brought this site to my attention. It had been sent to her by Dr. Paul Levy, the CEO of Beth Israel Deaconess Hospital, whose blog I know. His use of the site suggested it was worth checking out.
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When I looked a little further I found an interview with Dr. Levy himself. He’s talking with WBUR about everything from preventing medical errors to the impact on philanthropy of the Bernard Maddof financial scandal. As a radio station, WBUR is essentially producing podcasts, and they have posted many of them on Utterli. Interesting.
So I learned a couple of good things. I found another useful social media tool—always a happy discovery. I also got a chance to listen to a thoughtful CEO talking about how he is using blogging in running one of Boston’s most prestigious hospitals. I’ve pointed out before that relatively few CEOs blog, and I think he sets a wonderful example of using this communications tool to do something very important within his organization. Check it out, and you’ll see what I mean. That’s a good thought to take into the new year!
Wishing You a Wonderful 2009!
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