![](http://1.bp.blogspot.com/_OhWWsR1afKg/SYcgPdKi9QI/AAAAAAAAByA/sspJ0xVt-Ro/s320/jumbli+in+TS.jpg)
When you watch the video you’ll see this quick screen that says you can play it on Facebook. That also caught my attention, so I looked for the game itself. What I found is the Jumbli site, which appears to be a Clear Channel microsite. Ok, the point is to text as fast as possible?!? If you look at the site live, you’ll see current updates on who’s winning. I’m underwhelmed, but others are playing the game.
![](http://4.bp.blogspot.com/_OhWWsR1afKg/SYcgo0KfLBI/AAAAAAAAByI/_UQIjwJr3XU/s280/jumbli+site.jpg)
The game itself seems to me to be silly, but it would be a great time waster on the subway, for example, if you are so inclined. Silly or not, marketers need to take note of the fact that people are playing a mobile game like this. Even more, marketers need to note that this type of interactivity brings people to other media and stimulates other kinds of interactions.
Media integration, in a way that’s engaging to consumers—that’s the key message!
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