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The report, “How Online Advertising Works: Wither the Click” is the result of a controlled study
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A follow-on post by comScore CEO Gian Fulgoni considers question of whether advertisers should buy ads on a CPM or a CPA basics. The answer continues to be “it depends” and it has implications for both publishers and advertisers.
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This was all lead-up to preparing a presentation on social media metrics for my class tonight. I’ve got a start on a framework and some examples. There’s undoubtedly a lot more in both areas, but it’s only a 2-hour class!
Seriously, I've uploaded the presentation to Slideshare (you may need the new version of the Flash player) and I’d love your feedback. Do you think I’m on the right track? What would you add? delete? Do you have other great DIY sources for social media metrics?
good reflection about this kind of metric.
ReplyDeleteThanks, Rafael. My Spanish isn't very good, but I read enough to know you have a good blog and I appreciate you following mine!
ReplyDeleteML