You should check out some of the brand pages that you’re interested in. Target is one that gets Facebook and does interesting things. Check out their page and notice all the comments on the wall and look at their reviews page. All of us should "fan" (note that that's a behavior) a few good brand pages and watch what they do.
I noticed on my page that C.C. has updated the page for his agency, The Advance Group. The portfolio page represents the work of the agency and their boxes page shows the other ways you can follow this group of social media marketers.
![](http://1.bp.blogspot.com/_OhWWsR1afKg/SbFXIDUhKTI/AAAAAAAAB4k/rn9m1NtY3cc/s280/facebook+advance+guard.jpg)
No one is talking much about the effects on non-profits. In fact, I thought that non-profit pages were to remain under the Groups rubric. I checked out one of my favorites, the Massachusetts
![](http://1.bp.blogspot.com/_OhWWsR1afKg/SbFXjs87DmI/AAAAAAAAB4s/hac5drQmNdo/s280/facebook+mspca.jpg)
It’s nice to look at this as a great way for consumers to contribute. Businesses and non-profits also have to look at the monitoring and response function. If you have your own page, you have to keep an eye on it. But you also need to be watching what people say about you on other pages.
It sounds to me like a serious set of feeds and filters for any business or non-profit that’s serious about its online reputation. When Facebook talks about filters, they are talking about personal Facebook pages and the way individuals can control their feeds, which is fine, but I doubt that it’s sufficient for businesses. There are some third-party Facebook tools out there, but a quick search didn’t reveal the kind of tool I have in mind.
I’ll keep looking. In the meantime, if you know of any monitoring tools specifically for Facebook, let me know!
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