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For those of you are wondering if/how Twitter might be useful to your business, the 11 case studies have the most value. Some are the usual suspects, about which I and many others have written; Zappos as corporate strategy, Comcast for customer service, Dell Outlet for sales. There are some less familiar names that provide food for thought. Let me highlight 2 of them.
Coffee Groundz is a Houston coffee shop that was looking for a way to stand out in a crowded
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Another case history comes from a familiar brand. Disney was looking for a way to promote its release of the Pinocchio DVD and Blue-ray. With the help of agency Razorfish they decided on Twitter as a channel and located Melanie Notkin of SavvyAntie.com. This website helps single professionals buy gifts for their nieces and nephews—talk about a niche site! She’s doing well at it—at the moment she has over 9,200 Twitter followers.
After watching Notkin’s work for awhile, Disney worked out a 3-week deal in which Melanie Notkin posted Tweets about the Pinocchio release. Notice of the sponsorship arrangement was posted on her blog. Neither Notkin nor Razorfish will give specific results of the promotion, but here’s a quote from a WSJ article (subscription required) on the program:
As someone without kids and who doesn’t watch much TV, Melanie’s involvement with Disney was the only way that I was made aware that Pinocchio was being made available for purchase again.— Rob Blatt.
That sounds like the target audience talking!
If you are seriously interested in incorporating Twitter into your business, you may find the $49 for this report a good investment. There are a variety of ways for businesses to useTwitter that are strategic, focused, transparent, and highly cost-effective. Check it out!
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