![](http://1.bp.blogspot.com/_OhWWsR1afKg/SjExmqwfMyI/AAAAAAAACC0/968bmMTEatk/s280/engagement+pr.jpg)
In following Matt’s Tweet to this presentation I also discovered a new site, Issuu. It offers online publishing services, free to the public with a paid platform for business and is headquartered in Copenhagen. I was particularly interested in its stated ability to create online magazines; you can see that from the way the slideshow plays on their viewer. It looks like a site worth trying out.
Consider the trail of influence here—a presentation by a global PR firm, brought to the attention of a US blogger by a British social marketer, published on a Danish site. Is this not an example of the “New Influencers?”
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