Having emphasized with the businesses where I trade for a long time, I was intrigued with one I ran across recently. Two young women have invented a business model that allows them to solve the seasonality problem. The video is about two years old, so the statistics are out of date, but the energy and charm of these two entrepreneurs is much in evidence.
![](http://3.bp.blogspot.com/_OhWWsR1afKg/Sum168aIMSI/AAAAAAAACQM/uhn0INH8XJw/s200/bella+site+top.jpg)
![](http://3.bp.blogspot.com/_OhWWsR1afKg/Sum1_uDpAwI/AAAAAAAACQU/kQ9zMxj7NsU/s200/bella+site+bottom.jpg)
talked to Megan a few weeks ago, they were booked through Christmas. I checked the site and they are now booking for February and March 2010, so they continue to move right along.
![](http://3.bp.blogspot.com/_OhWWsR1afKg/Sum2Z834QmI/AAAAAAAACQc/jlW6WQteWAU/s320/bella+eparty.jpg)
![](http://1.bp.blogspot.com/_OhWWsR1afKg/Sum2kWZgntI/AAAAAAAACQk/qxKVqvUFgsU/s320/bella+of+cape+cod.jpg)
What is the moral of this story? Give eparties? While I think virtual events have a great future, it’s more than that.
These two women used their own experience, their own background; they just moved their offline activities online. Think about your last online retail experience. Did the site “suggest” other items to you the minute you put something in your shopping cart? That’s what a good retail salesperson does, just moved online. That’s the moral—move successful offline marketing activities online.
There was a blog post last week by Mack Collier that got a lot of mileage on Twitter. I don’t disagree that we need fewer social media stars and more great social media ideas. My reaction was, “How do you know it’s really a great idea?” And then I thought about Megan and Catherine. Product parties had already worked for them in one context. They moved the same winning idea into another context, one where they could achieve even greater reach.
It’s a great example of not having to reinvent the wheel to develop a winning business model!
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