![](http://4.bp.blogspot.com/_OhWWsR1afKg/SyKN1vIFH1I/AAAAAAAACWg/p4PZSOorTjM/s280/IBM+webcast.jpg)
View the webcast here.
All those are very important subjects to the social media marketer. And the title makes the key point; marketers have to integrate social media into their overall marketing mix! Sandy Carter makes a strong argument for better results for existing marketing programs with the inclusion of social media component.
It's well worth the 40 minute duration of the webcast, now archived on BrightTalk.
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