I watched on TV so I could concentrate on the ads, which I always enjoy. Maybe I missed a lot of what was going on, but I didn’t see much in the advertising that was directly related to websites
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If you want to review ads or vote for your favorites, there are many places to do that. As part of good coverage by Ad Age, Bob Garfield opines that most marketers should have stayed home. His ad-by-ad commentary is always thought-provoking, whether you agree or not. I like Garfield because he’s a curmudgeon, but even more because he focuses on whether customer benefits or key selling propositions are communicated. He’s right that advertising basics tend to get lost in the hoo-ha surrounding the Super Bowl.
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I thought the actual chicken ad (Denny’s) was cute. What’s more important is that they are getting lots of mileage beyond the ad with the contest. They are also able to paint themselves as community-friendly in a time that’s economically difficult for many people. Or you can buy a chicken t-shirt What’s not working there?
I also checked out Intel, another of my long-time favorite advertisers. They’ve been at it for a long time and they know how to do TV, whether you
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Let me close with two related issues. First, Pepsi again. The Ad Age coverage has an article about the Pepsi Refresh program, which I wrote about a couple of weeks ago. They quote Pepsi CEO Indra Nooyi as saying Pepsi has shifted almost one-third of its budget to interactive and social media. That’s as big news as their skipping the Super Bowl in the first place.
Second, comScore recently reported that nearly 178 million US Internet users viewed over 33 billion videos were viewed in December. So don’t roll your eyes because Intel posted its ad on its website; people watch those, they watch on Facebook, and, of course, they watch on Facebook. So, in spite of the fact that it wasn’t entirely visible to the TV game viewer, savvy advertisers distribute their content widely. From what I saw on Facebook, I’ll bet Intel with be giving out little Jeffry the Robots at the next big IT conference! The work continues to be “integration” whether you’re talking about the rarified atmosphere of the Super Bowl or everyday communications.
And congratulations to the Saints—and to the wonderful city of New Orleans, which deserves all the good vibes it can get!
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