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In doing research, however, I came across careless use of the
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According to my friends at Overdrive Interactive, who have an excellent white paper on the use of chiclets, “Chiclets enable a user to quickly share web content by automatically posting articles, photos, video, and other content to their blog (WordPress, Blogger, TypePad), public bookmark page (Digg, Delicious), or social profile (Facebook, Twitter).” You can download the white paper from the Overdrive home page.
Badges have a different, and perhaps a more personal, use. CNET likens them to the efforts many of us made in Boy or Girl Scouts to collect merit badges for various accomplishments.
According to CNET, the current craze for badges started with Foresquare and the competition of its users to earn status in the community. The HuffPost application rewards its most engaged users by making their comments more visible. There are various levels of activity, which they outline on a FAQs page. For example, a member can become “Moderator” by flagging objectionable commentary on the site. As Bryan Person pointed out last week, sites are either overlooking or falling behind in the important activity of moderation. Encouraging help from their members is an excellent approach. Rewarding them in a visible way for their help seems equally desirable.
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HuffPost is clear that its current effort is intended to increase member engagement with the site. Why can’t the concept be extended in a way that rewards members for desired behavior. That makes it like a CRM loyalty program. Why is that not a good idea? The Tesco Clubcard is the classic example of a vibrant online loyalty program, but I don’t know any firm that’s using a “proud member of” type badge as a tie-in with its loyalty program.
Maybe we’re thinking too much about social media as an acquisition tool and not enough about its potential value as a CRM tool. What are your thoughts?
Thanks a lot for a bunch of good tips. I look forward to reading more on the topic in the future. Keep up the good work! This blog is going to be great resource. Love reading it
ReplyDeletei think they deserve a badge, depending on how active they are in the community..
ReplyDeleteIt is great to read some of the information and feedback, here. I hope to read more ideas in the future!!!
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