I had already used and cited the usual suspects. Marketing Sherpa does good executive summaries of its benchmark reports, Forrester releases some information on its blog, and Altimeter is following an open research policy. I’m sure there are others, but for the type of information I’m looking for, those are my usual go-to sources.
Consequently, I was pleased the other day to get a notice—blogger outreach, I assume!—of a
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Their early publications suggest considerable focus on the social media space. For readers of this blog the summaries of their Social Media Monitoring and Online Customer Communities research are well worth downloading. The communities paper contains a case study of Best Buy that makes my point about their focus. I’ve written about Best Buy and its retail Twelp Force campaign which uses Twitter to provide customer support for their retail customers. More detailed paid reports are the basis for these summaries.
I’ve been tagging posts with “best practices” when it’s relevant, so I hope I’m making a contribution to this important discussion. Maybe a good resolution would be to make more best practices posts; it’s a topic of concern to all of us!
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