![Internet marketing textbook](http://1.bp.blogspot.com/-9KA29_Bests/UARjqYHgxmI/AAAAAAAADKM/WNbQxqbAlYw/s200/cover+jpeg.jpg)
The text was completely rewritten in accordance with the ever-changing nature of the Internet. It has new and updated examples and case histories in all the chapters. The impact of social networks is made clear throughout as is the increasing importance of mobile marketing. In addition to a new chapter on social media marketing and a completely rewritten one on mobile marketing, there is a new chapter on lead generation and management in B2B markets. There is also a completely new section on video marketing.
The book is available in a number of different formats at Cengage Brain. It is also available on Amazon and on Barnes & Noble.
Adopters receive access to the instructor site which contains a complete set of Power Points, chapter by chapter teaching notes, and a test bank for each chapter.
Everyone--adopter or not, academic or not--is invited to join us on our Google+ site. We are focusing the posts there on material that specifically relates to material in the text and can be used to update classroom presentations. The G+ site is searchable, and a list of chapter hashtags (Google doc) is linked to the About page. We hope the ability to search for relevant updates is sufficient reason to have the G+ site, but we hope to try some other functions as we attempt to support adopters of the text. We'd welcome your suggestions as to what you need, what you would find useful.
Happy reading!
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