DIY Marketing

Marketers are faced with an overabundance of options for all types of strategic decisions. This is especially true of channels choices. By t...

I find this data from today’s Center for Media Research newsletter so stunning that I’ll just quote it verbatim: A new study by MarketTools...

Nokia generally shows up on lists of the top global brands. This year it was 8th on Interbrand’s annual survey. The report describes today’...

Isaac Hazard, Director of Strategic Consulting at Mzinga , talked about “Member ROI” in my class a couple of weeks ago. It’s an important co...

The Friday before THE BIG GAME always brings bloggers out in force. Just as in the game itself, there are two opposing forces. One is the gr...

One of the annoyances of writing a blog is how often you see content the very next day that adds to what you just posted. Usually I just hop...

I’ve expended a lot of energy trying to get marketers to really grasp the difference between marketing research and the analysis of behavior...

I've been aware for quite some time that IBM was exploring the use of social media in various contexts. Today I listened to a webcast by...

I’ve found myself several times lately explaining (with an exaggerated air of patience) that now many people are referring to “Inbound Marke...

I saw an article yesterday in MediaPost by David Berkowitz that led me to the 360i Social Marketing Playbook. I was attracted by the strate...

This post was originally published in the ReachingWomenDaily blog. As I recounted in the first post in this series , I originally became f...

Marshall Kirkpatrick of ReadWriteWeb sent me a copy of his recent Guide to Online Community Management. It’s a comprehensive, well-done gui...

Thanks to Tom Martin’s Tweet, I read this morning's article in Ad Age and his comment, along with the writer’s response and another int...

I’ve writer before about the pressing need for integrated metrics systems for social media . All the platforms provide metrics, but tracking...

I saw the Digital Darwinism article in Booz & Co’s online Strategy+Business magazine a few weeks ago. I read it, thought it summarized i...

Unlike the long-term Ford campaign that I wrote about last week, Land Rover used a Twitter campaign around the recent New York Auto Show. T...

My first semester teaching social media marketing is drawing to a close. I hope my students at Harvard Extension School have learned a lot. ...

One of the car sites called it “the ultimate social media experiment.” Basically, it’s giving 100 lucky people the opportunity to take a si...

I’m indebted to Tom Martin for his morning Tweet with the link to Jerimiah Owyang’s article on the future of the social web. I’m working on...

I joined the Pro Marketer group on Linked In several weeks ago at the suggestion of a colleague. I’ve enjoyed following it and answering so...