DIY Marketing
Shattering Barriers Between Marketers and Customers
Thursday, May 28, 2009
More Digital Oldies--This Time Kindle!
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I had the conversation again yesterday. “I’m not really up on this stuff; isn’t it for younger people?” It reminded me of a recent article i...
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Wednesday, May 27, 2009
Taking Twitter Seriously
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MarketingProfs has just published a report titled Twitter Success Stories . It includes a survey of 200 Twitter users, most of whom are @Ma...
Tuesday, May 26, 2009
Doing Good PR by Doing Good
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Have you gotten emails from a non-profit like the Red Cross encouraging you to “vote” in Target’s Bullseye Gives campaign? I’ve gotten sever...
Monday, May 18, 2009
Transparency and the Media
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I’m working on a post for Reaching Women Daily that includes admonitions on transparency, so Bob Collins’s retweet of an article in TechCru...
Friday, May 15, 2009
Survival of the Fittest--Marketers, Media, Agencies
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I saw the Digital Darwinism article in Booz & Co’s online Strategy+Business magazine a few weeks ago. I read it, thought it summarized i...
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