DIY Marketing

When I wrote about the Kraft iFoodAssistant widget recently, I realized that Kraft had more going on in social media and resolved to look in...

Do you have any idea how hard it is to keep a business going year-round in a resort area? I remember reading several years ago that the summ...

An interesting customer engagement study has been sitting on my desktop since late summer and it’s long since time to pay attention. The stu...

Very early this morning I heard John Roberts and Kiran Chetry introducing the new CNN website on American Morning. Even at the early hour it...

I’ve spent most of my adult life on college campuses and an innovative approach to communicating with a college community always interests m...