The emphasis on innovation was timely as evidenced by an editorial I read in the Financial Times enroute. Discussing the global economic malaise, it argued that monetary policy has used up many of its available tools. Fiscal policy is moribund; consider the strikes and protests in
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Referred papers were presented in concurrent sessions, so it wasn’t possible to hear them all, but you can see the entire schedule here. I was particularly impressed with a paper entitled “Environmental Strategy and Organizational Capabilities: An Exploration of the Natural-Resource-Based View with a Focus on Columbian Firms” by Professors Mantilla and Rodriguez. It had a sound research design and good data that suggested a real difference between firms that include environmental sustainability as part of their strategy and those who do not. Innovative communication models were discussed in a session on “Multisensory Cultural Experiences” and another that featured faculty and doctoral students from the host institution, Laurea University of Applied Sciences. Read these and other papers in the Conference Proceedings.
It was a pleasure to hear an invited talk on customer co-creation of value by Professor Evert
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As these few examples suggest, the conference was truly global in its scope. That is a major achievement and one that future conferences will hopefully be able to emulate. Next year’s conference will be hosted by HAMK University of Applied Sciences. Keep your eyes open; this conference is worth the time and effort!
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