First I took a look at Super Bowl 2011. Not ready to hear about the Super Bowl yet? Neither am I, really, but if you are going to do a social media promotion you have to start early. What I found was a list of contests:
• Doritos is back with what appears to be the 5th year of “Crash the Super Bowl” video contest according to a good post on how these things are run.
• Pepsi concluded its not-for-profit effort from last year and is running a video contest off the same “crash” site; good leverage
• Go Daddy, famous for over-the-top ads, is running a contest this year. Wonder what kind of entries they will get??
![](http://2.bp.blogspot.com/_OhWWsR1afKg/TMb55lhHOQI/AAAAAAAACwI/6AFHdjcbUdE/s200/troy%27s+hair.jpg)
• This one is worth including for Troy Polamalu’s hair alone, although the sweepstakes appears to be more tied to the NFL season than to the Super Bowl.
• GM is giving weekly winners tickets to the Super Bowl and one Sierra Denali pickup. Seems to me they would have gotten more
![](http://2.bp.blogspot.com/_OhWWsR1afKg/TMb6OmNHVyI/AAAAAAAACwQ/HfUdQfHEYCk/s200/gm+denali+contest.jpg)
Then fast forward to today. Just as I was beginning this post I saw an article on Subway’s new Facebook based-promotion. It is described as “a new crowd-sourced entertainment program… dubbed Subway High School Heroes.” At its heart it is a contest to nominate people who have been influential in the lives of teens—a worthy endeavor—but it has entertainment elements beyond the usual contest. Check it out.
![](http://2.bp.blogspot.com/_OhWWsR1afKg/TMb6jQkEQOI/AAAAAAAACwY/_pfqUAmY8vU/s280/shot+bear+video.jpg)
Back to my starting point. The Tipp Experience video has been achieved viral status this fall. While that’s difficult to do, if you’ll just take a minute and play (with) this video, you’ll see the heights consumer engagement can reach!
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