If you want a rehash, here are two good sites. Superbowl-ads.com has been doing this for a long time and has an incredible archive. Fanhouse has a nice Super Bowl page and you can compare the 2011 and 2010 winners. The Volkswagen Force ad was the winner on most of the sites I looked at. It was cute, and it had quite a bit of pre-game buzz.
Overall, I thought the ads were either bland and uninspired or technically deficient. Seems to me the fan-created ad contest has about run its course and I missed the A-B Clydesdales, but the Dog
![](http://2.bp.blogspot.com/_OhWWsR1afKg/TVFuqkuAjmI/AAAAAAAAC2E/y31B-d7Lt2s/s320/SB%2Bsocial%2Bmedia.jpg)
For me the biggest disappointment was that the social media aspect I was looking for was not in evidence. I’m sure there was a lot of Tweeting going on, but in terms of obvious advertising tie-in, it just wasn’t there. What was I expecting? I don’t really know either! Is it possible that social media has a huge role in building pre-game and post-game buzz, but relatively little during the game itself. A firm called ymarketing did a report on the ads and their impact on social media that came out a couple of weeks after the game; here's the link. A similar study by PRLog says that all advertisers benefitted from social media traffic and that Motorola, Doritos, Hyundai, and Dove benefitted most. That’s interesting, because those four don’t tend to show up or at least show up high, in the best ads rankings. What does that mean??
Fast Company has an interesting take on Super Bowl ad metrics and some interesting additional coverage. Ad Age columnist Ian Schafer was also disappointed in the social media connections and has some pithy things to say about the ads themselves. The usual excellent SB coverage can be accessed on the sidebar.
So it’s clear we still have a lot to learn. Back to work!
Well Whattadya know, yet another great site to add to my reader
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