DIY Marketing

I ran across the concept of pop-up stores not long ago while I was looking at the subject of viral events. The idea is to take a vacant reta...

I recently ran across a video that’s too good not to share. In fact, it’s so good that it got me thinking about ways in which businesses are...

Every so often I get energized to write a post on moms on the web. I’ve done Mommy bloggers— who they are , how to reach them , and the impo...

Social media efforts for Super Bowl XLIV are already in full swing. It’s not news to advertisers that there’s lead time for all marketing pr...

Augmented Reality has been getting a fair amount of attention lately. As Business Week puts it , brands are looking for new ways to engage t...

The headline in the IAB newsletter says that “product chatter is getting louder on social media.” The article in MediaPost quotes data from...

This morning I ran across an interesting followup to last week's post about Starbucks . A study by Wetpaint and Charlene Li of Altimeter...