DIY Marketing

In my last post I promised one more rant before I shut down for the summer—a continuation of my long-term campaign against awareness as an o...

I think most of the voting for Super Bowl ad favorites has closed now. That probably is wise; I’m not sure how many people still care. But I...

Nokia generally shows up on lists of the top global brands. This year it was 8th on Interbrand’s annual survey. The report describes today’...

I recently ran across a video that’s too good not to share. In fact, it’s so good that it got me thinking about ways in which businesses are...

The headline in the IAB newsletter says that “product chatter is getting louder on social media.” The article in MediaPost quotes data from...

When I wrote about the Kraft iFoodAssistant widget recently, I realized that Kraft had more going on in social media and resolved to look in...

An interesting customer engagement study has been sitting on my desktop since late summer and it’s long since time to pay attention. The stu...

I picked up the link to David Carter’s blog post from Twitter yesterday. Truth to tell, I followed it because it mentioned NEMOA, the New E...