DIY Marketing

I recently ran across a video that’s too good not to share. In fact, it’s so good that it got me thinking about ways in which businesses are...

So far we’ve talked about how to listen to our customers and how (and whether) to respond. The next step I suggested in an abbreviated str...

As the climate summit began in Copenhagen I received this email from Repower America. While none of the supporting activities are strikingly...

One of the car sites called it “the ultimate social media experiment.” Basically, it’s giving 100 lucky people the opportunity to take a si...

We all know that Facebook has been growing rapidly, reaching 200 million global users earlier this month. It gave itself and the whole Inte...

Every time I ask a group who has recently watched television programming on the web, I get a substantial show of hands. A lot of them are th...

Read the earlier installments here . A couple of weeks ago Pepsi sent me an email (I’m on their list) and told me I could get free tickets t...

According to October data from ComScore and reported by MarketingCharts , “More than 147 million US internet users watched an average of 92 ...

A few days ago I stumbled on a mention of Jivox, which immediately sounded like AdReady, but for video ads instead of display. Looking at ...

I’ve noticed announcements of CBS’s social viewing rooms for some of its most popular series. I’m not much for watching entertainment videos...

Yes, perhaps they can. Since the early days of the Internet artificial intelligence experts have been touting the potential of “virtual peop...

DoubleClick was one of the first ad serving agencies and now offers a broad range of services to marketers. Because of the ad serving activi...

The recurring nightmare of any marketer who has programs in the social space is user generated content that reflects poorly on her brand. T...

When I noticed that a startup called TokBox (pronounce it “talk box”) had received a new round of venture funding, I decided to investigate...

In April I wrote about the social network for mobile, Loopt . I commented that there was clearly interest among people much younger than I; ...

Read Part 1 here . This series started with a headline that predicted that users will watch 25% more video five years from now. The challeng...

Your attention may also have been caught, as mine was, by a headline in AdAge MediaWorks (subscription required) a few days ago; “Consumers...

A report from Hitwise caught my eye today. Reporting on the video marketplace they find YouTube with a huge lead in market share and continu...

This is an intersection between video and mobile, with maybe a dash of reality TV thrown in. What it represents is short episodes specifical...