DIY Marketing

One of my students recently attended the mobile unconference in Boston and sent back dispatches from the field—thanks, Mike! One talked abou...

I just linked my post-Super Bowl post to a detailed report on the effectiveness of the ads themselves and their impact on social media by a...

I ran across the concept of pop-up stores not long ago while I was looking at the subject of viral events. The idea is to take a vacant reta...

I Tweeted the link to this page a few days ago, but it seems time to put it up on this blog. We as Americans cannot and should not dictate t...

I think most of the voting for Super Bowl ad favorites has closed now. That probably is wise; I’m not sure how many people still care. But I...