DIY Marketing

Internet Marketing: Integrating Online and Offline Strategies , 3rd edition has been published by Cengage and is now available in multiple f...

Advice to retailers on preparing for the holiday selling season has been around since late summer. I’ve been collecting it but was stimulate...

I'm looking forward to the Combi2010 Conference in Helsinki this week and to my own talk on social media marketing on Thursday. The ple...

My friends at Overdrive Interactive have a new white paper that details ways of making connections in social media. They have 100 suggestio...

In late April Altimeter and Web Analytics Demystified released a thought-provoking white paper on social media metrics. Authored by Jeremia...

Writing about the SuperBowl, I mentioned the term ‘platform.’ I recognized it as the multiple communications channels I’ve been talking abo...

You’ll see a lot of analysis of what took place on the Internet before, during and after the game. Watch for things like maps of the Twitter...

Social media efforts for Super Bowl XLIV are already in full swing. It’s not news to advertisers that there’s lead time for all marketing pr...

I've been aware for quite some time that IBM was exploring the use of social media in various contexts. Today I listened to a webcast by...

Black Friday has been a retail shopping phenomenon, probably ever since shopping malls were invented. A few years ago, Cyber Monday joined t...

As a consumer I refuse to think seriously about the Christmas holidays yet. Retailers, however, see it looming before them and should be get...

In my early days writing about the web, I remember my editor saying that I just had to read a book entitled Net Ready that focused on Cisco...

You may have noticed the story on Marketing Charts yesterday about the rapid increase in the number of women 55 and over on Facebook. The s...

Perhaps you noticed the Ad Age article Thursday on Kellog’s advertising entitled “Digital ROI Surpasses That of TV.” There w as a follow-up...

While I took some lovely end-of-August time off, there’s been buzz about the Deloitte & Touche / Beeline Labs / Awareness Networks stu...

Not long ago I wrote about Basho Technologies, a sales training firm in Cambridge, MA, that has a robust approach to building community on ...

Auto makers all now have interactive websites that let prospective users examine and experience their models to some degree or another. Adve...

Most of us would sadly agree that we’re not one of them. What may surprise you is who some of the leaders are. Here’s some of the headline n...

As I wrote on March 4, the Internet has changed the core marketing communications processes fundamentally and forever. Marketers are still ...

Did you see the first episode of the new NBC series last night? If you’re anywhere close to my age, you probably didn’t unless you just stum...