DIY Marketing

Internet Marketing: Integrating Online and Offline Strategies , 3rd edition has been published by Cengage and is now available in multiple f...

For those of us who live our lives in the world of social media, this Super Bowl stat is astonishing: E-Trade was the only advertiser among ...

It’s hard to work around the Internet without recognizing its endless appetite for content of all kinds. I’ve long told marketers that they ...

I haven't taken time to do a JibJab card this year. Too bad for those of you who were looking for a laugh at my expense! I was noticing ...

Earlier in the week I saw Tom Martin’s column in Ad Age. He invited everyone to join his Tweet stream from New Orleans over the last great ...

I was looking for things other than Super Bowl reviews ad nauseum when I found this video on Ad Age Digital. It’s a new twist on old themes;...

I often tell my students that we could learn a lot from marketing programs that don’t work, but marketers—understandably—don’t want to talk ...

Outreach to bloggers continues! Last week I received an email from the PR firm for webcasting firm BrightTalk. It just launched a Web 2.0...

The company responsible for the ubiquitous ShareThis icon (see the bottom of this post) has just released a study called “The Ins and Outs o...

Every so often I like to stop for a moment and look at the stats for online marketing, broadly defined. I’m such a believer, that I need an ...

I noticed this term a few days ago in Ion Interactive’s newsletter and thought it was interesting. Landing pages are an important—and too of...

From the mid-nineties, when many of us became active on the web and interested in its marketing uses, the question of successful website use...

I’ve written about Microsoft’s surface computer before. It offers lots of opportunities for entertainment and interaction but it’s still pri...

One of my summer resolutions was to learn to get around in Second Life so I can see what’s going on. So when I saw that NASA had developed a...

I’ve been evited, but I’ve never been pingged. Presumably the name of this new site is a play on the technical term ping —clever! Pingg came...

A recent report from Borrell Associates, a firm that specializes in local interactive advertising, predicts an interesting shift in the exp...

A couple of weeks ago I wrote about Cathy Taylor’s experiment with the Burn Alter Ego campaign in Europe. She wrapped it up on Friday and ...

Auto makers all now have interactive websites that let prospective users examine and experience their models to some degree or another. Adve...

The annual virtual worlds conference is taking place in NYC today and tomorrow. Just a list of the speakers is instructive; there are a lot...

As I wrote on March 4, the Internet has changed the core marketing communications processes fundamentally and forever. Marketers are still ...